GO! School Group Brussels
Branding for a Recruitment Campaign — Become a Teacher in Brussels
We developed a full branding concept for a recruitment campaign aimed at addressing the teacher shortage in Brussels. The main goal: to inspire young people to pursue a meaningful career in education.
The campaign included a wide range of deliverables, from a compelling promotional video to eye-catching posters for an out-of-home campaign across the city. We crafted a bold and edgy visual identity with a rebellious tone — specifically designed to appeal to a younger, urban audience.
The result is a branding system that radiates confidence and social impact — a visual and narrative translation of the difference you can make as a teacher in Brussels.
Type: Brandig - Motion Design
Used software: Illustrator and After Effects